Implementing SEO in your business can be an overwhelming process, but having the right steps in place can make all the difference. The implementation process varies depending on the company, but here are some of the important steps you can expect to see in most SEO implementation processes.
SEO Implementation Roadmap
SEO implementation is a daunting task and one that requires a serious investment of time and effort. Because SEO encompasses so many different aspects of your business, it’s helpful to know what you’re in for. You’ll want to create a plan (you can use ours as a template) that outlines each step involved in setting up SEO practices on your website.
These include Here’s how we suggest tackling these SEO implementation steps:
Start with creating an actionable SEO strategy for your company. This will help guide all other decisions about implementing SEO strategies at both a site-wide level and within individual pages.
Then make sure that any changes you make to your site or web pages follow your strategy – no more haphazard SEO attempts! Once you have an idea of where you need to go, look at implementing some basic SEO principles into existing content on your sites, such as online search engine optimization basics, metadata tagging, keyword research, link building, and social media. While doing so will help improve overall SEO efforts, don’t expect instant results – rather focus on making improvements over time. Be sure to keep testing those efforts too!
SEO Structured Data Audit
Make sure you’re structured data is implemented correctly, so that Google can see what’s important on your page. If it isn’t, it may not rank as well as it could. You want to make sure that your business name and address, contact information, hours of operation (if applicable), location (if applicable), product details, and price/availability information all appear within these tags. It will be very hard to get a top ranking if they don’t. Lastly, your keyword should also be within these tags if possible – preferably in both name and description tags. Your tag needs to match your page title.
Technical SEO Site Architecture
Site architecture is another important consideration during an SEO implementation process. Technical SEO also encompasses site architecture, which is why it’s part of a holistic SEO approach. A website’s site architecture is determined by its URL structure, HTML structure, and XML sitemaps.
Ensuring that your website follows best practices in these areas will help search engines find and crawl your content easily—which leads to high search engine rankings. The easiest way to check if you have a sound technical SEO site architecture is to look at your URL structure, ensuring that each page has its own unique URLs that contain keywords relevant to that page’s content.
On-Page Optimization Strategy
For SEO implementations, on-page optimization is a key element. This includes ensuring your website contains quality content. Many websites include content that’s irrelevant or low-quality to trick search engines into thinking they are more relevant than they actually are. This approach isn’t effective in terms of SEO and is often referred to as spammy SEO. Even if you do make it onto Google’s first page through unnatural means, there’s a high chance users will bounce off of your site within a few seconds. When implemented properly, on-page optimization can be incredibly beneficial to your website in terms of increasing traffic and lowering bounce rates.
Keyword Research & Competitive Analysis
Keyword research is one of those SEO implementation steps that gets overlooked too often. Yet it’s a vital step, especially when you have no idea what to do or how to market your business. Before even thinking about implementing an SEO strategy, you should take time to look at what people are searching for in relation to your industry, business, and services; then you can start looking at which keywords work best with your target audience.
Who will be accessing them and (more importantly) how much potential traffic you can receive from ranking on top? This keywords research stage should be conducted prior to any other planning processes so that, once carried out, you know exactly where to begin!
Content Marketing Strategy
A well-conceived content marketing strategy is an integral part of any SEO strategy. The foundation of a good content marketing strategy includes answering these questions: Who is my target audience? Why would they be interested in my content? How can I best deliver that content to them so they find it interesting and engaging? How can I get people to take action from that content? Write out answers to each of these questions before moving on.
Link Building Strategy
To get your website to rank high in search engine results, you need to know how link building works. A lot of people mistakenly think that link building is a marketing ploy and that it can be done quickly. But they’re wrong! The truth is, not all links will benefit your SEO efforts, so it’s crucial to set up a solid strategy before launching it. Once you understand how link building works and which types of links are best. Then you can implement these strategies on your site
Analytics Setup & KPI Goals
Before you start implementing SEO tactics, you should always set up analytics and define your key performance indicators (KPIs). What’s your goal with SEO? Do you want to make more money from direct sales, or do you want to increase website traffic? And leads so that sales can happen naturally down the line? Be clear about your goal before even beginning your SEO strategy. After all, if you don’t know where you’re going. How will you know when to stop trying different things in order to get there. When setting up analytics, pick out something specific—don’t just measure your site as a whole. Define conversion goals so that you can accurately track performance over time.